“As marketeer, I’ve had the privilege of leading bold marketing strategies across resorts, villas, and boutique experiences in Greece. But nothing teaches you marketing like walking through your own lobbies, answering real guest feedback, and solving real team challenges.

That’s why I created The Savage Playbook. It’s not theory—it’s the toolkit I wish I had when I started. Whether you’re running a seaside villa, a mountain lodge, or a 200-room resort, this guide is your compass for building smarter campaigns, growing direct bookings, and keeping the guest experience at the center of it all.

You don’t need a massive budget. You need clear direction, a bit of courage, and a playbook that’s actually been tested in the wild.

This is it.”