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Publications & Media Appearances

Welcome to the official repository of all my professional publications and media appearances. This page provides direct links to interviews, articles, and marketing insights that I have shared across various platforms. Each piece reflects my commitment to advancing the marketing industry and sharing valuable strategies and experiences.

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Publications

Increased trust and loyalty

Afroditi Arampatzi’s Interviews

GREEK TRAVEL PAGES

Op-ed: Why a Strong Employer Brand is the Soul of Hospitality

Afroditi Arampatzi: My “journey” into the wonderful world of marketing

“For me, every detail is part of an experience that starts long before the booking and continues after check-out,” says Afroditi. “We’re not talking about marketing. We’re talking about relationships.”

Employer branding is not about looking good on LinkedIn.

Hospitality

storytelling

Storytelling with a Greek Character: How Authentic Stories Turn Your Audience into Loyal Brand Ambassadors

hotel marketing

Storytelling with a Greek Character: How Authentic Stories Turn Your Audience into Loyal Brand Ambassadors

Content Creation for hotels

Social Media Strategies for Hotels: Creating a Loyal Online Community

hospitality marketing

Mobile Optimization: The Critical Parameter That Determines Your Reservations…

storytelling on hotel marketing

Creating Compelling Content for Your Hotel: The Role of Storytelling in Hospitality Marketing

Atlas Consulting

how marketing strategy helps small businesses

Adapting to the Future: How Marketing Strategy Helps Small and Medium Businesses Grow

the role of marketing

The Role of Marketing in Improving the Financial Health of Your Business

dynamic marketing

Dynamic marketing is the key to increasing sales

decision making based on data

Data analytics in 2024: exploring trends, aiming for informed decision-making

digital marketing adds value

How digital marketing adds value to online commerce

Xanthi Nea

how video marketing changes customer journey

How Video Marketing Changes the Customer Journey: From Awareness to Sale

How brand humanization helps small businesses reach the top!

Linkedin

lgbtq tourism

Expanding Horizons: LGBTQ+ Tourism – A Path to Inclusive Development

sales flywheel

Sales Flywheel: Adapting to the Gen Z Revolution

medical tourism

Medical Tourism: Connecting Health and Travel in the Modern World

instagramable destinations

Instagrammable destinations: How Instagram is impacting tourism

sustainable tourism marketing

The secret to a successful sustainable tourism marketing strategy

gastronomic tourism

Gastronomic Tourism: Discovering the Flavors of the World

digital tourism

Digital tourism: Attract travelers by investing in digital marketing

Αφροδίτη Αραμπατζή διαφημίστρια

250+ growth campaigns

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12 industries served

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Αφροδίτη Αραμπατζή

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