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LinkedIn remains a powerful tool for businesses that want to establish their online presence and grow their customer base. The platform continues to evolve, with new features and more immersive content formats that businesses can use to engage their followers and attract more leads. One of the most effective ways to use LinkedIn is through content marketing. By offering valuable, informative, and relevant content to a targeted audience, businesses can establish thought leadership, build trust, and create a loyal following. In this blog post, we will discuss seven types of content that perform exceptionally well on LinkedIn and help businesses achieve their content marketing goals.
Why LinkedIn Content Marketing Matters
Content marketing is the process of creating and distributing valuable content to a targeted audience with the goal of attracting customers. Content marketing helps businesses build relationships, create trust, and engage their target market in meaningful ways. On LinkedIn, content marketing offers professionals and companies an opportunity to position themselves as thought leaders and share their knowledge with a larger network. It’s a great way for businesses to increase brand awareness and showcase how their services or products can help solve customer problems.
Creating An Effective Content Marketing Strategy With 7 Content Types That Perform!
Creating an effective content marketing strategy requires careful planning and execution. Every piece of content should be tailored to the specific audience that the business is trying to reach, with a clear objective in mind. Here are seven types of content that businesses can use on LinkedIn to achieve their content marketing goals:
Thought Leadership Articles
One of the most effective ways to establish credibility and authority on LinkedIn is by publishing articles that share your industry’s insights, observations, and recommendations. These articles should be well-researched, informative, and thought-provoking. You may also get creative by publishing infographics, SlideShares or PDFs.
Industry News
The latest industry news, trends, and updates can engage your followers and establish your company as a leading player in your niche. Sharing news topics that spark attention from your followers is a great way to initiate conversations where your company can show its expertise.
How-to Guides
Companies that provide valuable instructional content can have a competitive advantage on LinkedIn. Your guides should be visual, detailed, and easy to follow. The guides can be delivered through articles or in video format through LinkedIn Live or LinkedIn Video.
Video Content
According to a LinkedIn report, video content has 5x more engagement compared to other formats. Brands can experiment with short-form videos to gain greater visibility. Videos can range from behind-the-scenes shots of an office, tour of facilities, interviews with key executives, or product demos, among others.
Personal stories
Even though a company is made up of business components, behind each company are individuals with their own personalities and journeys. Sharing personal stories about key personnel or the company’s beginnings can evoke an emotional connection with your followers.
Case Studies
Case studies are a great way to promote verified or tangible services. People are always interested in real-life examples of how your company has helped other individuals or businesses. Be sure to deliver results and metrics. Also, don’t forget to attribute these achievements to the people involved.
Events
Events are an excellent way for companies to engage and interact with their audiences. Companies can announce webinars or conferences, talk about upcoming events, share key takeaways from previous events, or feature interesting speakers. If executed properly, events can generate leads and further strengthen the company’s reputation.
While the list of content ideas is endless, always remember that the key to success on LinkedIn is delivering quality and relevant content.
The Power Of LinkedIn Content Marketing
LinkedIn content marketing can have a significant impact on your business, whether it’s helping you build relationships with potential customers, creating brand awareness, or generating leads. Just make sure to use the right strategies and stay consistent with your efforts. When done properly, LinkedIn content marketing should be an integral part of any company’s overall marketing strategy!
With that said, it’s important to keep in mind that creating effective content takes time and effort. But if you stay true to your mission, develop a clear strategy, and use the right tools, you can create a successful LinkedIn content marketing program that will help your business reach its goals.
Are you ready to start leveraging LinkedIn content marketing to grow your business? Then, it is time to create the perfect strategy and start producing engaging content that will capture the attention of your target audience.
Therefore, we recommend you read our article How To Create A LinkedIn Marketing Strategy In 2023.
Afroditi Arampatzi
Marketeer
Hi, I’m Afroditi!
An experienced marketer with a passion for driving impactful projects and delivering strategic solutions.
With over 15 years of hands-on experience in project management, I specialize in advertising, data analysis, strategic planning, and team leadership.
