“After working with businesses across 12 industries, I’ve learned something crucial: the companies that grow sustainably aren’t the ones with the biggest budgets they’re the ones with the clearest strategies.

I’ve watched brilliant businesses struggle because they couldn’t articulate what made them different. They competed on price, felt like commodities, and wondered why their marketing felt like shouting into the void. Then I’d take them through my positioning process, and everything changed.

This workbook contains the exact framework I use in strategy sessions that cost €5K+. It’s the same process that’s helped businesses move from ‘another option’ to ‘the only choice’ in their market. No theory, no fluff—just proven strategies that create measurable differentiation.”