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It is a spooky October already and soon you will start hearing children door-to-door trick-or-treating! Halloween is not only about candy, costumes and decorations. If you are a company, shop or online shop owner, Halloween can become a huge marketing opportunity for all sectors: cinema, automotive, games, beauty, travel, and many more.
It is a way to boost your brand by combining your imagination and your creative thinking as well. And don’t worry that this may be bad for your image – on the contrary! Yes, Halloween is an opportunity to earn good money, but it can also be a chance for you and your team to have a heck of fun, while being inspired and designing your spooky marketing campaign. If you have a great time carrying out your Halloween marketing strategies, your customers will have too!
The first thing you should have in mind is that you’d better start preparing early. It is important to beat your competitors beforehand and avoid last minute issues or overloads that will lead to unsatisfied customers.
So, let’s have a look at what your list of ideas could include:
- Promotions
- Advertisements
- Contests
- Giveaways
- Scary Stories
Give your website a spooky look
You could integrate into your web design some basic elements such as pumpkins, spiders and webs or spooky stickers. If you own an online store, you can alter the website’s color or add an eerie font to make it more engaging.
In order to shoot up the sales, you must emotionally engage your audience. Install specialized add-ons like gift cards, cashback rewards and upsell opportunities.
Offer Halloween themed products
Limited edition items are perfect for Halloween promotions, bundles, contests, and giveaways.
Τhe world’s biggest brands offer limited edition products as a way to generate excitement. Halloween-related products will definitely ignite the Halloween spirit in your visitors. It’s one of the best Halloween marketing ideas to create hype and generate higher demand.
For example, Heinz is taking limited edition products to the next level with “Tomato Blood”. Who hasn’t ever made fake blood with ketchup? Although it’s the same ketchup we all know, it has a new spooky-looking label that adds up to the creepy atmosphere and makes meals a scary good time. This October “Tomato Blood” is once more spooking the grocery store shelves, while the campaign promises to create a “full Halloween experience”.
Upselling and cross Selling
Cross selling and upselling are two sale strategies that aim to increase the money spent on purchases by existing customers. They can undoubtedly help you increase your e-shop revenue, your customer retention, the average order value and the customer lifetime value.
It is estimated that people spend more at this time of the year – the same happens in Christmas and Easter. So, they are probably not going to buy only one costume. They’ll also need every accessory that’s goes with it!
By offering more relevant products to your customers at a lower price, you give them the best value for money whilst maximizing your sales.
Run an urgent discount promotion
Before making their final purchase, it is natural for people to check for the greatest discounts on products across numerous platforms. Plus, customers have already learned to expect discounts on national holidays and it is very possible for them to search for “Halloween deals”.
You can welcome your visitors with a coupon or discount pop-up that appears when they first enter your store. This way you will generate leads, attract their attention and escalate your sales.
Use the Social Media power to engage your customers
Do you want to get closer to your community and target audience with quality content and engagement?
Post interactive images and videos, ask questions, make suggestions and give ideas. Motivate them to share their opinions, thoughts, experiences and then feedback on your products and services.
A spooky video or a blog post is a chance to be creative, memorable and eerie. Most people love a funny joke or a scary story, so you can captivate your audience for good.
Create a Facebook or Instagram Halloween post with a theme and the first part of a story. Then, ask your fans to continue the cursed story by adding comments, an image, a video or even a GIF. Some ideas for your story could be:
- Ghosts are coming! What happens next?
- A tale of the Demons who walk among us
- Creepy voices are coming from the ground
- Echoes of the past
Also, a “Spot the difference” game is the ideal activity for both kids and grown ups. You can challenge your visitors to use their brain and visual perception skills and have fun as well.
And don’t forget to use popular hashtags such as #trickortreat, #happyhalloween, #halloweenideas, #halloweensales to increase the visibility of every kind of posts.
So, it’s crucial to have a structure for your online store and to have proper Halloween sales ideas in order to maintain and grow your audience.
If you are in need of some assistance or advice for your online e-commerce store, feel free to talk to our experts by booking a free 15-minute consultation. We will be glad to give you some tricks to put in your bag in order to spook up your Halloween promotions and create a great social media campaign for your brand.
Afroditi Arampatzi
Marketeer
Hi, I’m Afroditi!
An experienced marketer with a passion for driving impactful projects and delivering strategic solutions.
With over 15 years of hands-on experience in project management, I specialize in advertising, data analysis, strategic planning, and team leadership.
