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A high percentage of companies have some type of customer loyalty program, since it is proved that it is one of the most effective tactics to inspire customer loyalty. Many consumers admit that they are more apt to stick with a brand that offers a loyalty program, while the chance to earn rewards affects their spending behavior.
More specifically, a loyalty program app is an essential add-on tool to your existing loyalty program that will help you provide better flexibility to the loyalty program members in program participation.
Customer Loyalty Apps to Boost Customer Retention. How do they work?
A customer loyalty app is basically software that helps run loyalty programs on your e-commerce store or your physical store. In every transaction, the customer simply scans your unique business QR code. You can have many QR codes – for example one for each branch or one for each cashier – in order to collect the information you want.
These loyalty program apps offer customers earn points on every purchase. With these points, customers may earn perks or discounts on their next purchase with you.
Loyalty program apps should be easy and simple to use, otherwise your customers may be discouraged from deciding to use them.
Benefits
It is estimated that an average customer checks their mobile phone up to about 50 times a day. A loyalty app will allow your business to stay connected with your customers all the time and it will ensure that they will be receptive to your marketing campaign messages. Plus, if you add a push notification option, you will be able to attract their attention to the important updates better and faster.
At first, it may seem that the design of a loyalty app and the use of new technologies will be more costly. However, your app in the long run will prove to be a much more affordable and cost-effective solution than paper or plastic cards.
It will also allow you to personalize your offers providing customer segmentation and targeting abilities. Although personalization sometimes is an underrated factor to loyalty program success, many customers expect businesses to send them personalized offers based on their purchase history. And there are buyers who tend to purchase products that they did not initially planned to buy after receiving a personalized recommendation.
A loyalty app will give you the chance to stand out from your competitors. By being innovative, you can attract more loyal customers.
Loyalty apps are not only about bonuses and offers. Thanks to the latest technology development, you can let your customers ask any questions related to your services or products anytime. That means they serve as a customer support mechanism and it is a way to gain valuable customer feedback.
Apps are easy to use. The only thing that is required to get a reward is to install it on a smartphone. Customers don’t have to worry about loyalty cards that might get lost, neither do they need to check a business’s website in order to find some discounts. An app will also notify customers about a company’s special offers.
Features that can be included
Most apps include a set of features to render the task easier for loyalty program members.
A loyalty app can:
- Include digital stamps that are easily scanned by mobile phones
- Reward your customers quickly and easily with bonus points through a simple scan from their mobile phone
- Invite your customers to become club members of your business in order to gain special offers
- Include Digital Scratch Cards to offer special rewards to your customers
- Make better offers that will give extra motives to your customers to buy more
- Give your customers the ability to make an appointment 24 hours a day
- Give your customers the ability to buy and pay through your app without extra charge and receive their order using delivery service
- Use push notifications for mobile phones or laptops to inform your customers about your business’s offers
- Give your customers the ability to book a table anytime with just a click
- Help you stay connected with your customers via social media, phone or navigation in your business at any given moment
- Send special offers to your special customers through a simple scan
- Give your customers the ability to invite their friends to register and offer rewards for both of them
- Give your customers the ability to scan a QR code, view the e-menu, make an order and be notified when their order is ready
- Help you get to know your customers better by asking for feedback for your new products
- Be connected with your e-shop so your customers will be able to learn everything about your business at any given moment
Remember that you can add any feature you want so your app will become more personalized and better meet your own needs.
So get your unique personalized loyalty app today to reward your customers and your business as well! Without stamps and cards, keep your customers happy encouraging them to earn on every transaction and watch your revenue growing day by day.
The cost depends on the features included in the app, beginning from €300 per year.
Afroditi Arampatzi
Marketeer
Hi, I’m Afroditi!
An experienced marketer with a passion for driving impactful projects and delivering strategic solutions.
With over 15 years of hands-on experience in project management, I specialize in advertising, data analysis, strategic planning, and team leadership.
