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As a hotel owner, you understand the importance of building your brand in order to attract new customers and keep current ones. While social media platforms like Facebook and Instagram may come to mind when considering marketing your hotel, LinkedIn can be an overlooked opportunity. In this blog post, we’ll explore how to leverage LinkedIn hospitality marketing for your hotel brand and attract the right audience.
Why Use A LinkedIn Marketing Strategy for Hotel Branding?
Leveraging LinkedIn hospitality marketing through an effective strategy offers unique opportunities to promote your hotel brand and increase visibility. Unlike other social media networks, LinkedIn is primarily used by professionals in a business setting. This makes it an ideal platform for targeting the right audience, such as industry influencers, corporate travelers, entrepreneurs, event planners or VIPs who are more likely to book reservations at premium hotels. Additionally, LinkedIn’s algorithm will increase the chances of your content being discovered in user’s feeds if it is shared within their network of professional contacts.
Apart from these benefits, there are many other important reasons you should use LinkedIn for hotel branding, making LinkedIn is the ideal place to discuss about travel and tourism. One of these is that LinkedIn members are well traveled. In fact, according to LinkedIn:
- 28% of LinkedIn members take 5+ Leisure trips per year
- 20% of LinkedIn members take 3+ Business trips per year
- 18% of LinkedIn members take 1+ International trips per year
As a hotel owner, this makes LinkedIn an ideal platform to target the right audience. Moreover, you can create targeted campaigns with specific keywords and hashtags to ensure that your content reaches the right people at the right time.
How To Leverage LinkedIn For Hotel Branding
There are various strategies you can use to leverage LinkedIn for your hotel brand. Here are some of the most effective ones:
Create a Company Page
A company page allows you to showcase your hotel’s services and amenities, as well as share updates about events, offers and other important information about your business, which allows you to leverage destination marketing. It is also a great way to connect with potential partners, influencers and industry leaders.
Optimize Your LinkedIn Profile Page for Your Hotel Brand
Your profile page is the best way to introduce yourself and your hotel brand. Make sure you include all the important details about your business, such as location, amenities, special events, etc. You should also create a professional-looking header image for your profile page that reflects your brand’s aesthetic.
Share Engaging Content to Showcase Your Hotel
Sharing engaging and relevant content can help establish your hotel brand. Share photos, videos, or blog posts about your hotel’s location, attractions, and events. Share news about your hotel’s awards or accolades. You can also share reviews or ratings from guests. Keep in mind that LinkedIn content should be professional and align with your hotel brand’s values and mission.
Measure Performance and Adjust Your LinkedIn Hospitality Marketing Strategy
Finally, track your results and adjust your hospitality marketing strategy accordingly. LinkedIn offers insights and analytics to help you understand how your posts and advertising campaigns are performing. Use this information to adjust your strategy, tailor your content, or change your targeting.
Building your hotel brand on LinkedIn is an opportunity to showcase your hotel and attract the right audience. With a well-crafted strategy and content that speaks to your target audience, you can leverage the power of LinkedIn to reach new travelers and increase bookings.
P.S. A well crafted LinkedIn strategy requires plenty of time and effort to maintain, but most importantly, it requires you know how to generate leads and convert them into sales. So, how can you handle this? If you want to learn how, then we recommend you read our article How to Generate Leads on LinkedIn in 2023.
Afroditi Arampatzi
Marketeer
Hi, I’m Afroditi!
An experienced marketer with a passion for driving impactful projects and delivering strategic solutions.
With over 15 years of hands-on experience in project management, I specialize in advertising, data analysis, strategic planning, and team leadership.
